Tag: seo

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Get Your Web Presence In Shape

As appeared in the Presence Pointers column of the January 2008 issue of “Business Watch” magazine.

So here we are and in the immortal words of John Lennon—“Another year over, and a new one just begun.” There’s something about the natural break between years that always make it a wonderful time for reflection and planning.

So as you get ready for the new year to unfold… have you set any goals, made any plans, or even made any resolutions for the new year? Perhaps to get in better shape, maybe lose a little weight, improve your appearance, do more networking, get out and socialize, or improve your knowledge? Of course, I’m talking about your web presence—you’re on your own everywhere else. Continue reading “Get Your Web Presence In Shape”

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Is Your Website Flash In the Pan?

As appeared in the Presence Pointers column of the August 2007 issue of “Business Watch” magazine.

Flash in the pan is a catchy saying that derived from a very literal meaning. It generally means “something or someone that disappoints or fails to deliver anything of value, even though its showy beginning promised otherwise.” Literally though, it referred to the firing of muskets, which had small “pans” that held the priming used to ignite the main firing charge, and the priming ignited but failed to ignite the main charge. So, you’d end up with a “flash” but no results… the musket didn’t fire.

So what does this have to do with your website? Well there is a very generic connection, but I have a very specific reference in mind. There is a technology called Flash®, which you have probably experienced online. It has many uses… delivering video or audio, site navigation, interactive banner ads, and even entire websites. Continue reading “Is Your Website Flash In the Pan?”

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New 4Ps of Marketing…4 Ps 2.0

Originally published for the Marketing Pilgrim SEM Scholarship Contest.

The web has had an incredible impact on nearly every aspect of our lives. It has changed the way we do things and even the way business is done. The 4 Ps of the Marketing Mix have been fundamental basics in business for decades. Here are 4 new Ps that every smart marketer needs to be aware of. Time to go back to school and learn the new fundamentals, the Internet Marketing 4 Ps 2.0.

If you ever took a class in marketing, read a book on marketing or watched the movie Jerry Maguire, then you’ve at least been exposed to the 4 Ps of marketing. You may not be able to name them off the top of your head, but that will just make learning the new 4 Ps even easier. The new 4 Ps have grown out of the Internet and search engine marketing, but their influence will surely cross over as the line between online and offline continues to blur.

The 4 Ps have served as a foundation of almost all marketing efforts for decades. The 4 Ps aren’t going away, but thanks to the web, there are 4 new Ps that may be far more instrumental in your success or failure, especially online. Before we compare the old to the new, there are two more Ps that play a pivotal role in understanding the shift from 4 Ps to 4 Ps 2.0. Continue reading “New 4Ps of Marketing…4 Ps 2.0”

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Creating Content for Your Website 101

Okay, so now that you’ve found some sources for creative content ideas, we need to tackle one of the most daunting tasks every website owner faces… content creation. Even experienced web professionals are often challenged by content creation, so you are in good company.

Good unique content is the most important thing that any website can offer. It is equally important to search engines and your live visitors. There are countless ways to approach creating content for your website, but we’ll just cover a handful of basics here to help get your wheels turning. These basics are universal to every website. Continue reading “Creating Content for Your Website 101”

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5 Sources For New Content Ideas You Probably Never Thought Of

They say that “content is king.” At least on the web, that is especially true. Every web designer and search marketer has, at one point or another, stressed to their clients how important new and quality content is for their website.

So why is this content so important? Content is very important to your visitors. It provides value to them and helps demonstrate your knowledge and expertise. By providing great content on your website, it helps to establish and build rapport with potential customers as well as your current customers. Continue reading “5 Sources For New Content Ideas You Probably Never Thought Of”