As appeared in the Presence Pointers column of the June 2008 issue of “Business Watch” magazine.
The Web has opened up a whole new world for individuals and businesses alike. Today, anyone can have a Web presence, can access information, can make purchases, and can interact with others online. This last bit is particularly exciting though.
Who would have ever guessed that the Web, a tool that allows us to do all these things without ever having to leave our homes or offices or come face to face with another individual, would become a major social arena? Yet the “social media” sector is growing in leaps and bounds, connecting people of all ages and interests. Continue reading “Are You Linked In?”
As appeared in the Presence Pointers column of the December 2008 issue of “Business Watch” magazine.
Is your Web site successful? Was this year more successful than last year; this month more or less successful than last month? These are important questions to try to answer. If you sell online, success might be based on selling more. This may be a start, but it may not be the entire picture. If you don’t sell online, this may seem even more daunting.
The beauty of the Web is that you can gather and measure more information to answer these and many other questions much easier than you can in the offline world. For those who feature both a brick-and-mortar location and an online presence, there are even powerful ways to connect the dots between the two. Continue reading “Web Analytics: Measuring Success By the Click”
As appeared in the Presence Pointers column of the October 2008 issue of “Business Watch” magazine.
What has always fascinated me about the Web isn’t all the graphics, images, sounds, and videos; it’s the ability to access all kinds of information. Just about anything you could ever want to know is often just a few clicks away. That’s pretty incredible. All that other stuff is just icing on the cake.Yet for some people, the access that many of us now take for granted, still seems like a distant dream. Believe it or not, I’m not talking about people in far away countries who don’t have the technology to access the Web or who may be prohibited from or limited in their access. I’m talking about people right here who may even be your neighbors. Continue reading “Are You Accessible? – Accessible Web Design”
As appeared in the Presence Pointers column of the September 2008 issue of “Business Watch” magazine.
While I’ve mentioned SEO, or search engine optimization, a number of times, I realize that it is probably a rather foreign concept to some. Actually, if my recent 20 year high school reunion has taught me anything, it’s more likely that the concept is quite foreign to most readers. Let’s change that. Continue reading “Do You Know SEO?”
As appeared in the Presence Pointers column of the July 2008 issue of “Business Watch” magazine.
Thoughts are turning to that exciting time of the year again – no, I don’t mean evenings outdoors, barbecuing, or networking on the golf course – I mean Christmas. Seems like just yesterday the last bit of snow finally melted away – come to think, it practically was yesterday.
It’s the other Christmas in July. While the online world gives the impression of instantaneous-ness, the reality isn’t always so. Sure, you can often make changes or updates to your Web site faster and with less effort than anything comparable in the offline world, but most from a marketing point of view, the online world isn’t that much different than the offline one.
Online retailers understand this fact, but the principles apply to anyone with a Web presence. Even if your key time of year isn’t the holiday shopping season, forethought and preplanning out from key dates should be a part of your Web marketing calendar. Let’s take a look at some of the key drivers to plan into your calendar. Continue reading “It’s That Time Again – Christmas in July”