Web Design – What Is It?

Web design is often the project catchall starting point whether you have a website already or are looking to have your first site developed. But you may not even really be sure exactly what web design is.

Web design is the process of creating a website using various web technologies such as HTML, XHTML, CSS, server-side languages, javascript, Flash, etc. At this point, the differences between any of these are not all that important. Just understand that these are the underlying technologies, along with web graphics, used to create the individual web pages and the various functionalities of those pages.

But web design encompasses much more than just designing web pages. Continue reading “Web Design – What Is It?”


It wouldn’t be a website without at least one made up word. Webvolution is a little exploration of the evolution of the web and may help you figure out where your organization is within that framework.

The web is both new and old. It is very new when we remember that it is a little over a decade old. Yet it is old when you consider that most of us have a hard time remembering when it came into our lives. In many ways, the web has impacted our lives in deeply profound ways.

Take away my phone, my fax, my TV and radio, my magazines and newspapers, my car… just leave me my connection to the web. So powerful is this medium that it can replace almost everything else in our lives. So pervasive and powerful, we can’t imagine how we ever functioned without it. It has changed everyday life for individuals and businesses, and this is just the beginning. Continue reading “Webvolution”


What is the Instillery?

Here are a couple of meanings of the word instill:

to infuse slowly or gradually into the mind or feelings.
to put in drop by drop.

Instill captures what this section is about. You will find various, bite-sized bits of information for you to take in, drop by drop, to consider.

The more involved with the web you become, the more you realize that it is less about knowing and more about considering. You find that everything must be taken into context and considered based on situation and circumstances, rather than a definitive “this is the way it is.”

One of the most important goals of Identity Developments has been to help educate clients and others regarding their web presence. Consideration for what is and way may be is perhaps, the most important lesson.

Educated and informed clients are great. They understand why things are done the way they are and the importance of doing things a certain way. They also gain a greater appreciation of the value of doing things the way we do them, rather than being swayed simply by the “cheapest” provider or deal on the table.

So the “instillery” is a place where you can come and take in, drop by drop, gradually, useful information and ideas from Identity Developments to help you grow, improve, and promote your web presence.