As appeared in the Presence Pointers column of the December 2007 issue of “Business Watch” magazine.
Each year, the web plays a bigger and bigger role during the holiday season. How this impacts your business may vary, depending first and foremost whether you sell directly online or not, but also whether your customers are locally based. Don’t make the mistake of thinking that the web is only important if you sell online or have customers all over the state, country, or throughout the world.
Hopefully you implemented some of the local-focused tips from back in July. If not, it isn’t too late to take action, however the kind of action you take, or don’t take, is very important. If the holiday season represents a sizable portion of your annual sales, now is certainly not the time for redesigning, re-launching, or just about anything else you can think of that begins with “re” in regards to your website. The risks are far too great. Continue reading “Holiday Tips for Retail Procrastinators”