As appeared in the Presence Pointers column of the August 2007 issue of “Business Watch” magazine.
Flash in the pan is a catchy saying that derived from a very literal meaning. It generally means “something or someone that disappoints or fails to deliver anything of value, even though its showy beginning promised otherwise.” Literally though, it referred to the firing of muskets, which had small “pans” that held the priming used to ignite the main firing charge, and the priming ignited but failed to ignite the main charge. So, you’d end up with a “flash” but no results… the musket didn’t fire.
So what does this have to do with your website? Well there is a very generic connection, but I have a very specific reference in mind. There is a technology called Flash®, which you have probably experienced online. It has many uses… delivering video or audio, site navigation, interactive banner ads, and even entire websites. Continue reading “Is Your Website Flash In the Pan?”