Baumgardt Home Inspection
www.baumgardthomeinspection.com
Overview of services provided to Baumgardt Home Inspection:
- Complete website redesign & development
- Domain name management
- Creation and submission of Google sitemap
- Tableless XHTML & CSS, highly accessible design
- Created separate print version cascading style sheet
- SEO Keyword Research
- Provide web hosting
Baumgardt Home Inspection, the oldest pre-purchase home inspection company in Wisconsin, came to Identity Developments looking for a new website that not only looked great, but helped drive more business. The home inspection industry is very competitive; in fact, a search for "home inspection" turns up about as many sites about becoming an inspector and starting a home inspection business as websites for home inspection companies.
The original site was a typical table-based layout. Along with laying out a new, vastly expanded site plan and a new design, the site was completely rebuilt from the ground up with a table-less layout. Not only will the new XHTML/CSS based design be easier to maintain and modify in the future, it will also be quicker loading and easier for search engines to index and any users with disabilities to use.
| Keyword Phrase | Google Position | Yahoo! Position | MSN Position |
|---|---|---|---|
| home inspection milwaukee | 5 | 2 | 3 |
| milwaukee home inspection | 8 | 7 | 4 |
| elm grove home inspection | 6 | 6 | 1 |
| wis. home inspection | 9 | 7 | 8 |
| home inspection milwaukee west | 10 | - | 2 |
* Results from 2/20/07. Links lead to pages ranked in Google.
The Keyword Research, which can't be detailed here, provided great insight into valuable terms to target to drive additional traffic to the new site. As in many projects of this nature, this type of research not only helps determine ideal copy phrasing and placement, but also identifies areas for content development.
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 "Baumgardt Home Inspection home page.")
The new home page helped reinforce Baumgardt's unique brand equity, being the oldest home inspection company in the state. Their brand equity was further reinforced by featuring many of the logos for associations and agencies they are registed or associated with along the right side.
We highlight their primary target audiences on every page with three header images and links for home buyers, home sellers, and real estate professionals. These pages could also prove as useful landing pages for PPC campaigns.
A home inspection is about more than just poking around the basement or attic with a flashlight or checking out the roof from a ladder, all too common images on home inspection websites. The investment, both financially and in the safety of the home owners, is a message that hits home, literally, and this is the message that the home page and the rest of the site tries to deliver.
 "Baumgardt Home Inspection FAQ page.")
Like anything dealing with homes and the home purchase process, there are plenty of common questions surrounding home inspections. Utilizing a toggling hide and reveal method, visitors can easily review the questions and reveal the answers they are looking for on the new FAQ page.
The printer friendly stylesheet allows for a better printed page than most websites and helps save paper too. This is especially useful on the FAQ page as only the answers to questions that have been revealed will be printed.
 "Baumgardt Home Inspection radon information page.")
Websites provide a means to deliver useful information to visitors. By providing this information, Baumgardt helps potential clients and begins establishing a rapport even before talking or meeting with the visitor. The information on Radon Exposure Dangers is just one example of content added to help assist visitors, provide additional value to the website, and help generate traffic through searches.
