As appeared in the Presence Pointers column of the September 2007 issue of “Business Watch” magazine.
Would you be surprised to learn that you have a web presence already, even if you don’t have a website? Of course, you should have a website already anyway… perhaps this will give you another reason for doing so.
Reputation monitoring is an area of growing importance thanks to the ease of publishing on the web. Reputation monitoring isn’t just for businesses, but is equally important for non-profit organizations, clubs, groups, as well as individuals. Monitoring your reputation is all about knowing what’s being said, where it’s being said, and by whom.
The web has raised the bar all around—making it even easier for those who want to express their thoughts or opinions about you, both good and bad. The benefits and power of the web isn’t just for those expressing those opinions and over the next few paragraphs, you’ll at least get started down the path of reputation monitoring. Continue reading “Got a Rep to Protect? – Reputation Monitoring”
As appeared in the Presence Pointers column of the July 2007 issue of “Business Watch” magazine.
The World Wide Web has brought the world closer together over the last decade. It has connected us to people, groups, businesses, products, entertainment and ideas. It has created new jobs, businesses, industries, and enabled the largest marketplace ever. Amazingly, for many businesses, the greatest impact is yet to come.
Perhaps all this talk of “world wide” hasn’t been a huge selling point for you. If your market is measured in blocks, square miles or even counties, the potential for the “world” to find you may not call for fanfare. Well, dig out your noise-makers and let’s get ready to party. Continue reading “Local Web Search Coming To Your Location”
When customers or potential customers come to your website, they aren’t just visiting your website, they are interacting with you. From their perspective, there is little distinction between interacting with you personally and your website.
There are many important elements to a website, far too many too to cover in just a few paragraphs. I’ll try to hit on a few key thoughts, but the most important step you can take right now is backwards. Take a step back and look at your website through the eyes of your customer or client. Forget everything you know about your business as you consider some of the key elements below in regards to your website. Continue reading “You Are Your Website”
If you are like most businesses, you would love to drive even more business through your doors. You’d also love to decrease your advertising expense. The idea of doing both of these at the same time sounds a bit more than just “too good to be true.” Over the next few minutes, you’ll learn how it is true and how you can do it.
The first step is that you need to have a website. If there is any requirements, that would be it. If you don’t have a website, then you should make that a top priority and have that addressed as soon as possible. Not doing so is like running your business with a big “CLOSED” sign on the front door. We’re not even talking about the quality of your website, just having one. Continue reading “Drive More Business While Decreasing Your Advertising Costs”
Okay, this may sound a bit surprising, but it’s true. Contrary to what you might initially be thinking, you may not need a new website. Your current website might not be doing it for you any more, but you shouldn’t be too quick to toss it out.
Often when things aren’t working like you had hoped with your business or your website, the first response is to start talking to your designer about a new website. You don’t hop in your car, drive to the dealership and say, “I need a new car,” just because your current car needs a good cleaning. Continue reading “You Don’t Need A New Website”