As appeared in the Presence Pointers column of the August 2008 issue of “Business Watch” magazine.
Are you plugged into the blogosphere? Do you follow bloggers you enjoy reading, and maybe even participate on their blogs by sharing your comments? Has your company built up a following with its own blog? If not, then you may have some catching up to do.I’m sure some of you have just come to the realization that you need a website, so hearing that you need a blog may not leave you dancing for joy. The good news is, depending on your business, Web site needs, target audience and goals, you might decide that your Web site should in fact, just be a blog. Continue reading “Being Blog Worthy”
Originally published at “InsideSEM.com” in October, 2007.
Forget ocean sunsets, waterfalls, castles, and ancient cathedrals, those four words may make for the best postcard you’ll ever receive. If you haven’t received this postcard, or an automated phone call from your friends at Google Local, then let me tell you what you are missing.
Location-based and local search can be a powerful tool for any business, yet many businesses and websites don’t fully utilize this resource. Whether looking for a nearby wine café or wineries to visit for a vacation in Sonoma, these are considered local search. If you haven’t focused some of your web presence efforts on local search, then you may never know what business you missed out on. And as mobile search grows as the numbers of mobile phone users with web access on their phones grows, the importance of local search will grow exponentially as well.
So what can you do to improve your “local” presence? Continue reading “Greetings from Google Local!”
As appeared in the Presence Pointers column of the February 2008 issue of “Business Watch” magazine.
If your business doesn’t have a website yet, then this month’s column is especially for you. And even if you do have a site, it may still be worth the read. If you’ve been holding out on making the leap to the web, well it’s time to move past that. Web access is available in more businesses and homes than ever, and thanks to smart phones like the BlackBerry and iPhone, people have access to the web 24/7, just about anywhere they are.
Let’s talk about this thing called “web design.” We’re going to bypass the do-it-yourself discussion. If you want to play around on your own with a hobby site or site for your family, great, but don’t jeopardize the image of your business while trying to learn web design — there’s much more to it than just understanding a little HTML code. Businesses will either have staff on hand or, more likely, will outsource the development of their site. It is very important to understand up front that graphic design and web design are extremely different things. Continue reading “Leap Onto the Web”
As appeared in the Presence Pointers column of the January 2008 issue of “Business Watch” magazine.
So here we are and in the immortal words of John Lennon—“Another year over, and a new one just begun.” There’s something about the natural break between years that always make it a wonderful time for reflection and planning.
So as you get ready for the new year to unfold… have you set any goals, made any plans, or even made any resolutions for the new year? Perhaps to get in better shape, maybe lose a little weight, improve your appearance, do more networking, get out and socialize, or improve your knowledge? Of course, I’m talking about your web presence—you’re on your own everywhere else. Continue reading “Get Your Web Presence In Shape”
As appeared in the Presence Pointers column of the October 2007 issue of “Business Watch” magazine.
Last month we started a discussion on reputation management, specifically, one aspect called reputation monitoring. Reputation monitoring is really the task of keeping our eyes and ears open and setting up automated information delivery networks to help with monitoring what is being said about us online. Already it is probably coming to you, the question of what to do now that you’ve “monitored?”
Reputation protection, or “reputection” if you will, is the ever important other half of reputation management. How we handle the negative information we come across during our monitoring can however, have an even more damaging and negative impact than the original information. Continue reading “Reputection: Protecting Your Online Reputation”