As appeared in the Presence Pointers column of the February 2009 issue of “Business Watch” magazine.
Last month we started down the path to social media and setting into motion some tactics that could make 2009 an unbelievable year for you by going over some of the Social Media Networking Fundamentals. Now, it really gets interesting as we roll up our sleeves and take a gander at some of the venues to explore. Continue reading “Exploring Social Networking Sites”
As appeared in the Presence Pointers column of the January 2009 issue of “Business Watch” magazine.
As we kick off a new year, I thought this would be a good time to open our horizons to new frontiers. What hopefully makes this particularly exciting is that it isn’t dependent on how elaborate or simple your Web site is, or in fact, whether you even have a site yet. For those who have been feeling behind the times because they haven’t made the leap onto the Web yet, this is a way to get out on the leading edge.
What I’m talking about is social networking. You may have also heard related phrases like “Web 2.0” or “social media.” In fact, if you created your LinkedIn profile after the “Are You Linked In?” article — way to go — then you’ve already been dipping your toe in the social waters. Continue reading “Social Media Networking Fundamentals”
As appeared in the Presence Pointers column of the June 2008 issue of “Business Watch” magazine.
The Web has opened up a whole new world for individuals and businesses alike. Today, anyone can have a Web presence, can access information, can make purchases, and can interact with others online. This last bit is particularly exciting though.
Who would have ever guessed that the Web, a tool that allows us to do all these things without ever having to leave our homes or offices or come face to face with another individual, would become a major social arena? Yet the “social media” sector is growing in leaps and bounds, connecting people of all ages and interests. Continue reading “Are You Linked In?”
As appeared in the Presence Pointers column of the December 2008 issue of “Business Watch” magazine.
Is your Web site successful? Was this year more successful than last year; this month more or less successful than last month? These are important questions to try to answer. If you sell online, success might be based on selling more. This may be a start, but it may not be the entire picture. If you don’t sell online, this may seem even more daunting.
The beauty of the Web is that you can gather and measure more information to answer these and many other questions much easier than you can in the offline world. For those who feature both a brick-and-mortar location and an online presence, there are even powerful ways to connect the dots between the two. Continue reading “Web Analytics: Measuring Success By the Click”
As appeared in the Presence Pointers column of the October 2008 issue of “Business Watch” magazine.
What has always fascinated me about the Web isn’t all the graphics, images, sounds, and videos; it’s the ability to access all kinds of information. Just about anything you could ever want to know is often just a few clicks away. That’s pretty incredible. All that other stuff is just icing on the cake.Yet for some people, the access that many of us now take for granted, still seems like a distant dream. Believe it or not, I’m not talking about people in far away countries who don’t have the technology to access the Web or who may be prohibited from or limited in their access. I’m talking about people right here who may even be your neighbors. Continue reading “Are You Accessible? – Accessible Web Design”