Reputection: Protecting Your Online Reputation

As appeared in the Presence Pointers column of the October 2007 issue of “Business Watch” magazine.

Last month we started a discussion on reputation management, specifically, one aspect called reputation monitoring. Reputation monitoring is really the task of keeping our eyes and ears open and setting up automated information delivery networks to help with monitoring what is being said about us online. Already it is probably coming to you, the question of what to do now that you’ve “monitored?”

Reputation protection, or “reputection” if you will, is the ever important other half of reputation management. How we handle the negative information we come across during our monitoring can however, have an even more damaging and negative impact than the original information. Continue reading “Reputection: Protecting Your Online Reputation”

Got a Rep to Protect? – Reputation Monitoring

As appeared in the Presence Pointers column of the September 2007 issue of “Business Watch” magazine.

Would you be surprised to learn that you have a web presence already, even if you don’t have a website? Of course, you should have a website already anyway… perhaps this will give you another reason for doing so.

Reputation monitoring is an area of growing importance thanks to the ease of publishing on the web. Reputation monitoring isn’t just for businesses, but is equally important for non-profit organizations, clubs, groups, as well as individuals. Monitoring your reputation is all about knowing what’s being said, where it’s being said, and by whom.

The web has raised the bar all around—making it even easier for those who want to express their thoughts or opinions about you, both good and bad. The benefits and power of the web isn’t just for those expressing those opinions and over the next few paragraphs, you’ll at least get started down the path of reputation monitoring. Continue reading “Got a Rep to Protect? – Reputation Monitoring”

Local Web Search Coming To Your Location

As appeared in the Presence Pointers column of the July 2007 issue of “Business Watch” magazine.

The World Wide Web has brought the world closer together over the last decade. It has connected us to people, groups, businesses, products, entertainment and ideas. It has created new jobs, businesses, industries, and enabled the largest marketplace ever. Amazingly, for many businesses, the greatest impact is yet to come.

Perhaps all this talk of “world wide” hasn’t been a huge selling point for you. If your market is measured in blocks, square miles or even counties, the potential for the “world” to find you may not call for fanfare. Well, dig out your noise-makers and let’s get ready to party. Continue reading “Local Web Search Coming To Your Location”

New 4Ps of Marketing…4 Ps 2.0

Originally published for the Marketing Pilgrim SEM Scholarship Contest.

The web has had an incredible impact on nearly every aspect of our lives. It has changed the way we do things and even the way business is done. The 4 Ps of the Marketing Mix have been fundamental basics in business for decades. Here are 4 new Ps that every smart marketer needs to be aware of. Time to go back to school and learn the new fundamentals, the Internet Marketing 4 Ps 2.0.

If you ever took a class in marketing, read a book on marketing or watched the movie Jerry Maguire, then you’ve at least been exposed to the 4 Ps of marketing. You may not be able to name them off the top of your head, but that will just make learning the new 4 Ps even easier. The new 4 Ps have grown out of the Internet and search engine marketing, but their influence will surely cross over as the line between online and offline continues to blur.

The 4 Ps have served as a foundation of almost all marketing efforts for decades. The 4 Ps aren’t going away, but thanks to the web, there are 4 new Ps that may be far more instrumental in your success or failure, especially online. Before we compare the old to the new, there are two more Ps that play a pivotal role in understanding the shift from 4 Ps to 4 Ps 2.0. Continue reading “New 4Ps of Marketing…4 Ps 2.0”

Drive More Business While Decreasing Your Advertising Costs

If you are like most businesses, you would love to drive even more business through your doors. You’d also love to decrease your advertising expense. The idea of doing both of these at the same time sounds a bit more than just “too good to be true.” Over the next few minutes, you’ll learn how it is true and how you can do it.

The first step is that you need to have a website. If there is any requirements, that would be it. If you don’t have a website, then you should make that a top priority and have that addressed as soon as possible. Not doing so is like running your business with a big “CLOSED” sign on the front door. We’re not even talking about the quality of your website, just having one. Continue reading “Drive More Business While Decreasing Your Advertising Costs”