Do You Know SEO?

As appeared in the Presence Pointers column of the September 2008 issue of “Business Watch” magazine.

While I’ve mentioned SEO, or search engine optimization, a number of times, I realize that it is probably a rather foreign concept to some. Actually, if my recent 20 year high school reunion has taught me anything, it’s more likely that the concept is quite foreign to most readers. Let’s change that. Continue reading “Do You Know SEO?”

Being Blog Worthy

As appeared in the Presence Pointers column of the August 2008 issue of “Business Watch” magazine.

Are you plugged into the blogosphere? Do you follow bloggers you enjoy reading, and maybe even participate on their blogs by sharing your comments? Has your company built up a following with its own blog? If not, then you may have some catching up to do.I’m sure some of you have just come to the realization that you need a website, so hearing that you need a blog may not leave you dancing for joy. The good news is, depending on your business, Web site needs, target audience and goals, you might decide that your Web site should in fact, just be a blog. Continue reading “Being Blog Worthy”

Greetings from Google Local!

Originally published at “” in October, 2007.

Forget ocean sunsets, waterfalls, castles, and ancient cathedrals, those four words may make for the best postcard you’ll ever receive. If you haven’t received this postcard, or an automated phone call from your friends at Google Local, then let me tell you what you are missing.

Location-based and local search can be a powerful tool for any business, yet many businesses and websites don’t fully utilize this resource. Whether looking for a nearby wine café or wineries to visit for a vacation in Sonoma, these are considered local search. If you haven’t focused some of your web presence efforts on local search, then you may never know what business you missed out on. And as mobile search grows as the numbers of mobile phone users with web access on their phones grows, the importance of local search will grow exponentially as well.

So what can you do to improve your “local” presence? Continue reading “Greetings from Google Local!”

It’s That Time Again – Christmas in July

As appeared in the Presence Pointers column of the July 2008 issue of “Business Watch” magazine.

Thoughts are turning to that exciting time of the year again – no, I don’t mean evenings outdoors, barbecuing, or networking on the golf course – I mean Christmas. Seems like just yesterday the last bit of snow finally melted away – come to think, it practically was yesterday.

It’s the other Christmas in July. While the online world gives the impression of instantaneous-ness, the reality isn’t always so. Sure, you can often make changes or updates to your Web site faster and with less effort than anything comparable in the offline world, but most from a marketing point of view, the online world isn’t that much different than the offline one.

Online retailers understand this fact, but the principles apply to anyone with a Web presence. Even if your key time of year isn’t the holiday shopping season, forethought and preplanning out from key dates should be a part of your Web marketing calendar. Let’s take a look at some of the key drivers to plan into your calendar. Continue reading “It’s That Time Again – Christmas in July”

Search To Be Found – Using Search Marketing to Reach Your Audience

As appeared in the Presence Pointers column of the May 2008 issue of “Business Watch” magazine.

Now that you have your website up and running, are you looking to get more out of it? Your site should not only serve as a destination, but as a channel to connect you with your target audience. This month, we’re going to focus on one of the most important ways to make that happen.

It’s called search marketing. As a business, you may well be quite aware of marketing and even advertising; and I can’t imagine too many people now who aren’t at least somewhat familiar with the concept of searching online. However the combination of these two things may still be a bit foreign to many people. Continue reading “Search To Be Found – Using Search Marketing to Reach Your Audience”