Tag: planning

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It’s Not About You

As appeared in the Presence Pointers column of the November 2007 issue of “Business Watch” magazine.

What is your website? Is it a marketing tool? Is it a sales tool? Is it a source of information? These are important questions, but they aren’t the most important question you should be asking. There are six fundamental questions, (who, what, when, where, why, and how) and there is a reason why “who” is the first question. Without “who?” the other questions just aren’t as important anyway.

Unfortunately, many websites answer this first question wrongly. So what’s the correct answer? Let me give you a hint…it’s not about you. You may develop, manage, and even pay for your site, but it’s your target customers’ or potential customers’ site. If you doubt this-seriously, when was the last time you visited your own website anyway? Continue reading “It’s Not About You”

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Creating Content for Your Website 101

Okay, so now that you’ve found some sources for creative content ideas, we need to tackle one of the most daunting tasks every website owner faces… content creation. Even experienced web professionals are often challenged by content creation, so you are in good company.

Good unique content is the most important thing that any website can offer. It is equally important to search engines and your live visitors. There are countless ways to approach creating content for your website, but we’ll just cover a handful of basics here to help get your wheels turning. These basics are universal to every website. Continue reading “Creating Content for Your Website 101”

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5 Sources For New Content Ideas You Probably Never Thought Of

They say that “content is king.” At least on the web, that is especially true. Every web designer and search marketer has, at one point or another, stressed to their clients how important new and quality content is for their website.

So why is this content so important? Content is very important to your visitors. It provides value to them and helps demonstrate your knowledge and expertise. By providing great content on your website, it helps to establish and build rapport with potential customers as well as your current customers. Continue reading “5 Sources For New Content Ideas You Probably Never Thought Of”

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You Don’t Need A New Website

Okay, this may sound a bit surprising, but it’s true. Contrary to what you might initially be thinking, you may not need a new website. Your current website might not be doing it for you any more, but you shouldn’t be too quick to toss it out.

Often when things aren’t working like you had hoped with your business or your website, the first response is to start talking to your designer about a new website. You don’t hop in your car, drive to the dealership and say, “I need a new car,” just because your current car needs a good cleaning. Continue reading “You Don’t Need A New Website”