Web Presence Services

More than design, more than hosting… it’s web presence. Identity Developments is more than just a website design company. We are a web presence development & management firm. We provide full service, custom web solutions to small and medium-sized businesses & organizations.

We are not a traditional graphic design, marketing, or advertising firm that “also offers web design” services. Whether you work with Identity Developments or someone else, we encourage you to work with a web presence provider, not an “also offers” provider. Don’t think of your web presence as an add-on service… we don’t.

Every client has their own unique challenges and has different needs and resources. There is no “one size fits all” on the web. We work with you to first identify your needs, determine your resources, and then develop a plan to deliver you the most value in meeting your needs, both present and future.

We’ve broken our services out into these main categories… Website Design & Development, SEO & Web Marketing, and Domain Names. These encompass the foundation of what we call web presence. Most clients need a mix of these services in one combination or another.

Just like every client is unique, every website is unique and different. Most of our services are custom by nature and we tailor fit the project to our clients, rather than the other way around. This is why you won’t find any “X web pages = $X” packages at Identity Developments. These kinds of packages make it very easy for clients to understand and to equate cost with a deliverable, but the formula is completely flawed. The number of pages has nothing to do with the quality or value of your website. In fact, it’s not about your website at all, it’s about what your website does for you.

Do you have web presence, or just a website?

SEO Focused Website Design & Development

Website design is the main focus, after all, without a website, you probably have little need for any of the other services. Identity Developments brings a strong SEO focus to web design. There are many components that fall within this area, some of which are listed below:

  • Site Evaluation
  • Website Concepting
  • Website Construction
  • Content Development
  • Usability Analysis
  • Site & Media Archival
  • Website Maintenance
  • Website Traffic Reporting
  • Website Optimization

SEO & Web Marketing

Our search engine optimization & marketing and web marketing services can help you get the most out of your web presence. SEO is similar to website design in that it seems very simple on the surface, but is much more complex underneath. Essentially, these services are focused on getting your website connected with your target audience, whoever that may be. Contrary to what many believe, it isn’t just about getting you higher ranking in the search engine results pages (SERPs). After all, high results positions for searches that have nothing to do with your target audience aren’t worth anything.

  • Search Engine Optimization
  • Search Engine Marketing
  • Search Engine Submission
  • Search Engine Inspection
  • Link Popularity
  • Website Promotion

We’ll work with you to identify the best, custom configuration of these services to meet your web presence needs. We are more than happy to discuss your needs and goals and how Identity Developments can best help you achieve these. If this is all new to you, besides learning what we offer regarding these services, you may want to learn a little more about what all of these mean by visiting the Instillery blog.

Domain Name

You may not have a domain name yet, and in fact we recommend holding off on this. Not only can we assist you in registering your name properly, we can assist you in identifying an appropriate domain name, which may not necessarily be your company name. Unfortunately, quality varies greatly from one registrar to another and there are horror stories of people who have lost their domains, or have been stuck in a near “hostage” situation.

  • Research
  • Registrations
  • Renewals
  • Transfers
  • Securing Currently Registered Domains
  • Selling Domain Names