Instillery

What is the Instillery?

Here are a couple of meanings of the word instill:

instill
to infuse slowly or gradually into the mind or feelings.
to put in drop by drop.

Instill captures what this section is about. You will find various, bite-sized bits of information for you to take in, drop by drop, to consider.

The more involved with the web you become, the more you realize that it is less about knowing and more about considering. You find that everything must be taken into context and considered based on situation and circumstances, rather than a definitive “this is the way it is.”

One of the most important goals of Identity Developments has been to help educate clients and others regarding their web presence. Consideration for what is and way may be is perhaps, the most important lesson.

Educated and informed clients are great. They understand why things are done the way they are and the importance of doing things a certain way. They also gain a greater appreciation of the value of doing things the way we do them, rather than being swayed simply by the “cheapest” provider or deal on the table.

So the “instillery” is a place where you can come and take in, drop by drop, gradually, useful information and ideas from Identity Developments to help you grow, improve, and promote your web presence.

Exploring Social Networking Sites

As appeared in the Presence Pointers column of the February 2009 issue of “Business Watch” magazine.

Last month we started down the path to social media and setting into motion some tactics that could make 2009 an unbelievable year for you by going over some of the Social Media Networking Fundamentals. Now, it really gets interesting as we roll up our sleeves and take a gander at some of the venues to explore. Continue reading “Exploring Social Networking Sites”

Social Media Networking Fundamentals

As appeared in the Presence Pointers column of the January 2009 issue of “Business Watch” magazine.

As we kick off a new year, I thought this would be a good time to open our horizons to new frontiers. What hopefully makes this particularly exciting is that it isn’t dependent on how elaborate or simple your Web site is, or in fact, whether you even have a site yet. For those who have been feeling behind the times because they haven’t made the leap onto the Web yet, this is a way to get out on the leading edge.

What I’m talking about is social networking. You may have also heard related phrases like “Web 2.0” or “social media.” In fact, if you created your LinkedIn profile after the “Are You Linked In?” article — way to go — then you’ve already been dipping your toe in the social waters. Continue reading “Social Media Networking Fundamentals”

Are You Linked In?

As appeared in the Presence Pointers column of the June 2008 issue of “Business Watch” magazine.

The Web has opened up a whole new world for individuals and businesses alike. Today, anyone can have a Web presence, can access information, can make purchases, and can interact with others online. This last bit is particularly exciting though.

Who would have ever guessed that the Web, a tool that allows us to do all these things without ever having to leave our homes or offices or come face to face with another individual, would become a major social arena? Yet the “social media” sector is growing in leaps and bounds, connecting people of all ages and interests. Continue reading “Are You Linked In?”

Web Analytics: Measuring Success By the Click

As appeared in the Presence Pointers column of the December 2008 issue of “Business Watch” magazine.

Is your Web site successful? Was this year more successful than last year; this month more or less successful than last month? These are important questions to try to answer. If you sell online, success might be based on selling more. This may be a start, but it may not be the entire picture. If you don’t sell online, this may seem even more daunting.

The beauty of the Web is that you can gather and measure more information to answer these and many other questions much easier than you can in the offline world. For those who feature both a brick-and-mortar location and an online presence, there are even powerful ways to connect the dots between the two. Continue reading “Web Analytics: Measuring Success By the Click”

Buying Position with Paid Search Marketing

As appeared in the Presence Pointers column of the November 2008 issue of “Business Watch” magazine.

You’re on the verge of the holiday season. You’ve had best intentions to audit your Web site, employ some best practices around search engine optimization (SEO) or accessibility — but the reality is, that didn’t happen, or it didn’t happen soon enough. Or maybe you did all that, but are still challenged to achieve search results positions that deliver the needed traffic. All hope is not lost.

Paid search marketing can be especially useful when you simply can’t achieve the natural listings you want, are trying to drive traffic and results within a very short window (30-60 days or less), or with regards to content ads, are trying to reach a specific target through a relevant website. Online marketing may serve as a complement to your natural search efforts even when you perform well naturally. Continue reading “Buying Position with Paid Search Marketing”