Website Planning Kit
Planning to build a website? Just like any other critical element of your business, your website takes planning. Whether you are developing your own website in-house or working with a design firm, the Website Planning Kit can walk you through the investigative, evaluative, and planning processes to help you develop and maintain a solid web presence.
The Website Planning Kit isn't just for those who are developing a new website. You may already have a website and either want to get more out of it or are wondering how effective your current site is.
Working with a design firm? The Website Planning Kit can still be an important tool. In fact, it might be even more valuable to help maximize the value of the services you are paying for. The quality and effectiveness of the work even the best design firms can do for you is limited by the quality of the information you provide them.
Lifetime Access
The web is a constantly evolving world. Some things remain constant while other elements seem to undergo constant change. Because of this, the Website Planning Kit is ideal for online delivery. Unlike hard copy books that become outdated and need to be brought up to date and reprinted, the Website Planning Kit (and included planning workbook) can be updated at anytime.
Best of all though, unlike printed books which of course need to be re-purchased as new versions are introduced, the Website Planning Kit comes with a lifetime license. This is important because the kit isn't something that you just use once, but should be revisited over time to keep your website operating at peek performance and on track.
So What Is It?
First off, it may be best to start with what it isn't. The kit isn't a manual on HTML or CSS nor does it teach you how to create web pages. That simply isn't what it is meant to do.
The Website Planning Kit is a guide to walk you through the process of creating the plan for your website. Think of it like creating a marketing or business plan. It helps you evaluate your current situation, your needs, your target audience and their needs, your competitors, and develop a plan for your website that helps you meet your goals and needs.
Whether you are developing your site in-house or working with a design firm, it can be very easy to get sidetracked, caught up in the look of your site, or lost in the details. You may end up with a website that doesn't meet your needs, help you achieve your goals, or more importantly, fails to meet the needs and expectations of your target customers or clients.
The Website Planning Kit includes a discussion about the importance of and roles that your website plays. It includes help with the following areas, including some printable forms and a downloadable website planning workbook:
- recommendations on selecting domain names
- evaluation of your business
- evaluation of your target customers or clients
- developing your USP
- identifying Features, Advantages and Benefits
- establishing and identifying your website goals
- evaluating your existing website
- identifying and evaluating your competitor's websites
- site map development
- website content development
The Website Planning Workbook features worksheets to help evaluate your website, your competitors, your customers and more. Use the Content Planning worksheets to help you plan and develop content that stays on target to meet the needs of your site visitors and improve your search engine rankings.
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