Instillery

The Instillery is Identity Developments free flow of information to you. Here you'll find various thoughts, tips, tidbits and other useful bits of information about web design, search engine optimization, search marketing and other subjects that might be of interest to website and business owners alike.

You'll find the most recent Instillery articles listed first, so feel free to skip to the end and work backwards if you would like. You can also click on any of the keyword tags that you see below the summaries or in the topic list on the right to see related articles.

Are You Linked In?

The Web has opened up a whole new world for individuals and businesses alike. Today, anyone can have a Web presence, can access information, can make purchases, and can interact with others online. This last bit is particularly exciting though.

Being Blog Worthy

Are you plugged into the blogosphere? Do you follow bloggers you enjoy reading, and maybe even participate on their blogs by sharing your comments? Has your company built up a following with its own blog? If not, then you may have some catching up to do.

Leap Onto the Web

If your business doesn’t have a website yet, then here are some great points to be aware of.

Reputection - the other half of reputation management

Last month we started a discussion on reputation management, specifically, one aspect called reputation monitoring. Reputation monitoring is really the task of keeping our eyes and ears open and setting up automated information delivery networks to help with monitoring what is being said about us online. Already it is probably coming to you, the question of what to do now that you’ve “monitored?”

Got a Rep to Protect?

Would you be surprised to learn that you have a web presence already, even if you don’t have a website? Of course, you should have a website already anyway... perhaps this will give you another reason for doing so.

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Information

Instillery Topics

What is the Instillery?

Here are a couple of meanings of the word instill:

instill: to infuse slowly or gradually into the mind or feelings.; to put in drop by drop.

Instill captures what this section is about. You will find various, bite-sized bits of information for you to take in, drop by drop, to consider.

The more involved with the web you become, the more you realize that it is less about knowing and more about considering. You find that everything must be taken into context and considered based on situation and circumstances, rather than a definitive "this is the way it is."

One of the most important goals of Identity Developments has been to help educate clients and others regarding their web presence. Consideration for what is and way may be is perhaps, the most important lesson.

Educated and informed clients are great. They understand why things are done the way they are and the importance of doing things a certain way. They also gain a greater appreciation of the value of doing things the way we do them, rather than being swayed simply by the "cheapest" provider or deal on the table.

So the "instillery" is a place where you can come and take in, drop by drop, gradually, useful information and ideas from Identity Developments to help you grow, improve, and promote your web presence.