Instillery
The Instillery is Identity Developments free flow of information to you. Here you'll find various thoughts, tips, tidbits and other useful bits of information about web design, search engine optimization, search marketing and other subjects that might be of interest to website and business owners alike.
You'll find the most recent Instillery articles listed first, so feel free to skip to the end and work backwards if you would like. You can also click on any of the keyword tags that you see below the summaries or in the topic list on the right to see related articles.
5 Sources For New Content Ideas You Probably Never Thought Of
They say that "content is king." At least on the web, that is especially true. Every web designer and search marketer has, at one point or another, stressed to their clients how important new and quality content is for their website.
Read more...5 Simple Marketing Ideas Learned From Lands’ End Business Outfitters
Next to a good parking spot and ways to get an extra 5 minutes of sleep in the morning, how to market a business has to be right up there in the list of popular topics. Whether your business is online or strictly brick and mortar, you probably find yourself struggling to come up with ideas on how to market your business. Ironically, most of us are great at looking at someone else's business and coming up with all kinds of ideas for them.
Read more...You Are Your Website
When customers or potential customers come to your website, they aren't just visiting your website, they are interacting with you. From their perspective, there is little distinction between interacting with you personally and your website.
Read more...Drive More Business While Decreasing Your Advertising Costs
If you are like most businesses, you would love to drive even more business through your doors. You’d also love to decrease your advertising expense. The idea of doing both of these at the same time sounds a bit more than just “too good to be true.” Over the next few minutes, you’ll learn how it is true and how you can do it.
Read more...You Don't Need A New Website
Okay, this may sound a bit surprising, but it's true. Contrary to what you might initially be thinking, you may not need a new website. Your current website might not be doing it for you any more, but you shouldn't be too quick to toss it out.
Read more...Information
Instillery Topics
- accessibility (1)
- analytics (1)
- business development (6)
- flash (3)
- marketing (15)
- paid search (2)
- planning (11)
- search marketing (20)
- seo (17)
- social media (3)
- web design (11)
- web presence (16)
What is the Instillery?
Here are a couple of meanings of the word instill:
- instill
- to infuse slowly or gradually into the mind or feelings.
- to put in drop by drop.
Instill captures what this section is about. You will find various, bite-sized bits of information for you to take in, drop by drop, to consider.
The more involved with the web you become, the more you realize that it is less about knowing and more about considering. You find that everything must be taken into context and considered based on situation and circumstances, rather than a definitive "this is the way it is."
One of the most important goals of Identity Developments has been to help educate clients and others regarding their web presence. Consideration for what is and way may be is perhaps, the most important lesson.
Educated and informed clients are great. They understand why things are done the way they are and the importance of doing things a certain way. They also gain a greater appreciation of the value of doing things the way we do them, rather than being swayed simply by the "cheapest" provider or deal on the table.
So the "instillery" is a place where you can come and take in, drop by drop, gradually, useful information and ideas from Identity Developments to help you grow, improve, and promote your web presence.
