Instillery
The Instillery is Identity Developments free flow of information to you. Here you'll find various thoughts, tips, tidbits and other useful bits of information about web design, search engine optimization, search marketing and other subjects that might be of interest to website and business owners alike.
You'll find the most recent Instillery articles listed first, so feel free to skip to the end and work backwards if you would like. You can also click on any of the keyword tags that you see below the summaries or in the topic list on the right to see related articles.
Got a Rep to Protect?
Would you be surprised to learn that you have a web presence already, even if you don’t have a website? Of course, you should have a website already anyway... perhaps this will give you another reason for doing so.
Read more...business development,marketing,search marketing,web presence
Is Your Website Flash In the Pan?
Flash in the pan is a catchy saying that derived from a very literal meaning. It generally means “something or someone that disappoints or fails to deliver anything of value, even though its showy beginning promised otherwise.” Literally though, it referred to the firing of muskets, which had small “pans” that held the priming used to ignite the main firing charge, and the priming ignited but failed to ignite the main charge. So, you’d end up with a “flash” but no results... the musket didn’t fire.
Read more...The Web, Coming to a Location Near You
The World Wide Web has brought the world closer together over the last decade. It has connected us to people, groups, businesses, products, entertainment and ideas. It has created new jobs, businesses, industries, and enabled the largest marketplace ever. Amazingly, for many businesses, the greatest impact is yet to come.
Read more...The New 4Ps of Marketing... 4 Ps 2.0
The web has had an incredible impact on nearly every aspect of our lives. It has changed the way we do things and even the way business is done. The 4 Ps of the Marketing Mix have been fundamental basics in business for decades. As part of the Marketing Pilgrim SEM Scholarship Contest, I've proposed 4 new Ps that every smart marketer needs to be aware of. Time to go back to school and learn the new fundamentals, the Internet Marketing 4 Ps 2.0.
Read more...Creating Content for Your Website 101
Okay, so now that you've found some sources for creative content ideas, we need to tackle one of the most daunting tasks every website owner faces... content creation. Even experienced web professionals are often challenged by content creation, so you are in good company.
Read more...Information
Instillery Topics
- accessibility (1)
- analytics (1)
- business development (6)
- flash (3)
- marketing (15)
- paid search (2)
- planning (11)
- search marketing (20)
- seo (17)
- social media (3)
- web design (11)
- web presence (16)
What is the Instillery?
Here are a couple of meanings of the word instill:
- instill
- to infuse slowly or gradually into the mind or feelings.
- to put in drop by drop.
Instill captures what this section is about. You will find various, bite-sized bits of information for you to take in, drop by drop, to consider.
The more involved with the web you become, the more you realize that it is less about knowing and more about considering. You find that everything must be taken into context and considered based on situation and circumstances, rather than a definitive "this is the way it is."
One of the most important goals of Identity Developments has been to help educate clients and others regarding their web presence. Consideration for what is and way may be is perhaps, the most important lesson.
Educated and informed clients are great. They understand why things are done the way they are and the importance of doing things a certain way. They also gain a greater appreciation of the value of doing things the way we do them, rather than being swayed simply by the "cheapest" provider or deal on the table.
So the "instillery" is a place where you can come and take in, drop by drop, gradually, useful information and ideas from Identity Developments to help you grow, improve, and promote your web presence.
