Instillery
The Instillery is Identity Developments free flow of information to you. Here you'll find various thoughts, tips, tidbits and other useful bits of information about web design, search engine optimization, search marketing and other subjects that might be of interest to website and business owners alike.
You'll find the most recent Instillery articles listed first, so feel free to skip to the end and work backwards if you would like. You can also click on any of the keyword tags that you see below the summaries or in the topic list on the right to see related articles.
Search Engine Marketing Diet
Talking with clients, reading countless posts in forums and blogs, and discussions with others within the search marketing world has revealed a fairly common story about rankings in search engines and search marketing. This story illustrates a surprising comparison between search engine marketing and good health and weight loss... “I want to be healthier and lose weight... but I don’t want to have to exercise, I want to be able to eat whatever, whenever and as much as I want... and I want all this by tomorrow.”
Read more...Get In Shape for 2008
So here we are and in the immortal words of John Lennon—“Another year over, and a new one just begun.” There’s something about the natural break between years that always make it a wonderful time for reflection and planning.
Read more...Holiday Tips for Procrastinators
Each year, the web plays a bigger and bigger role during the holiday season. How this impacts your business may vary, depending first and foremost whether you sell directly online or not, but also whether your customers are locally based. Don’t make the mistake of thinking that the web is only important if you sell online or have customers all over the state, country, or throughout the world.
Read more...It's Not About You
What is your website? Is it a marketing tool? Is it a sales tool? Is it a source of information? These are important questions, but they aren’t the most important question you should be asking. There are six fundamental questions, (who, what, when, where, why, and how) and there is a reason why “who” is the first question. Without “who?” the other questions just aren’t as important anyway.
Read more...Reputection - the other half of reputation management
Last month we started a discussion on reputation management, specifically, one aspect called reputation monitoring. Reputation monitoring is really the task of keeping our eyes and ears open and setting up automated information delivery networks to help with monitoring what is being said about us online. Already it is probably coming to you, the question of what to do now that you’ve “monitored?”
Read more...business development,marketing,search marketing,web presence
Information
Instillery Topics
- accessibility (1)
- analytics (1)
- business development (6)
- flash (3)
- marketing (15)
- paid search (2)
- planning (11)
- search marketing (20)
- seo (17)
- social media (3)
- web design (11)
- web presence (16)
What is the Instillery?
Here are a couple of meanings of the word instill:
- instill
- to infuse slowly or gradually into the mind or feelings.
- to put in drop by drop.
Instill captures what this section is about. You will find various, bite-sized bits of information for you to take in, drop by drop, to consider.
The more involved with the web you become, the more you realize that it is less about knowing and more about considering. You find that everything must be taken into context and considered based on situation and circumstances, rather than a definitive "this is the way it is."
One of the most important goals of Identity Developments has been to help educate clients and others regarding their web presence. Consideration for what is and way may be is perhaps, the most important lesson.
Educated and informed clients are great. They understand why things are done the way they are and the importance of doing things a certain way. They also gain a greater appreciation of the value of doing things the way we do them, rather than being swayed simply by the "cheapest" provider or deal on the table.
So the "instillery" is a place where you can come and take in, drop by drop, gradually, useful information and ideas from Identity Developments to help you grow, improve, and promote your web presence.
