Instillery

The Instillery is Identity Developments free flow of information to you. Here you'll find various thoughts, tips, tidbits and other useful bits of information about web design, search engine optimization, search marketing and other subjects that might be of interest to website and business owners alike.

You'll find the most recent Instillery articles listed first, so feel free to skip to the end and work backwards if you would like. You can also click on any of the keyword tags that you see below the summaries or in the topic list on the right to see related articles.

Exploring Social Networking Sites

Last month we started down the path to social media and setting into motion some tactics that could make 2009 an unbelievable year for you by going over some of the Social Media Networking Fundamentals. Now, it really gets interesting as we roll up our sleeves and take a gander at some of the venues to explore.

Online New Year's Resolution: Socialize

As we kick off a new year, I thought this would be a good time to open our horizons to new frontiers. What hopefully makes this particularly exciting is that it isn't dependent on how elaborate or simple your Web site is, or in fact, whether you even have a site yet. For those who have been feeling behind the times because they haven't made the leap onto the Web yet, this is a way to get out on the leading edge.

Are You Linked In?

The Web has opened up a whole new world for individuals and businesses alike. Today, anyone can have a Web presence, can access information, can make purchases, and can interact with others online. This last bit is particularly exciting though.

Measuring Success By the Click

Is your Web site successful? Was this year more successful than last year; this month more or less successful than last month? These are important questions to try to answer. If you sell online, success might be based on selling more. This may be a start, but it may not be the entire picture. If you don't sell online, this may seem even more daunting.

Are You Accessible?

What has always fascinated me about the Web isn’t all the graphics, images, sounds, and videos; it’s the ability to access all kinds of information. Just about anything you could ever want to know is often just a few clicks away. That’s pretty incredible. All that other stuff is just icing on the cake.

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Instillery Topics

What is the Instillery?

Here are a couple of meanings of the word instill:

instill: to infuse slowly or gradually into the mind or feelings.; to put in drop by drop.

Instill captures what this section is about. You will find various, bite-sized bits of information for you to take in, drop by drop, to consider.

The more involved with the web you become, the more you realize that it is less about knowing and more about considering. You find that everything must be taken into context and considered based on situation and circumstances, rather than a definitive "this is the way it is."

One of the most important goals of Identity Developments has been to help educate clients and others regarding their web presence. Consideration for what is and way may be is perhaps, the most important lesson.

Educated and informed clients are great. They understand why things are done the way they are and the importance of doing things a certain way. They also gain a greater appreciation of the value of doing things the way we do them, rather than being swayed simply by the "cheapest" provider or deal on the table.

So the "instillery" is a place where you can come and take in, drop by drop, gradually, useful information and ideas from Identity Developments to help you grow, improve, and promote your web presence.