Instillery
The Instillery is Identity Developments free flow of information to you. Here you'll find various thoughts, tips, tidbits and other useful bits of information about web design, search engine optimization, search marketing and other subjects that might be of interest to website and business owners alike.
You'll find the most recent Instillery articles listed first, so feel free to skip to the end and work backwards if you would like. You can also click on any of the keyword tags that you see below the summaries or in the topic list on the right to see related articles.
Measuring Success By the Click
Is your Web site successful? Was this year more successful than last year; this month more or less successful than last month? These are important questions to try to answer. If you sell online, success might be based on selling more. This may be a start, but it may not be the entire picture. If you don't sell online, this may seem even more daunting.
Read more...analytics,paid search,planning,search marketing,seo,web presence
Being Blog Worthy
Are you plugged into the blogosphere? Do you follow bloggers you enjoy reading, and maybe even participate on their blogs by sharing your comments? Has your company built up a following with its own blog? If not, then you may have some catching up to do.
Read more...business development,marketing,planning,search marketing,web presence
It’s That Time Again - Christmas in July
Thoughts are turning to that exciting time of the year again - no, I don’t mean evenings outdoors, barbecuing, or networking on the golf course - I mean Christmas. Seems like just yesterday the last bit of snow finally melted away - come to think, it practically was yesterday.
Read more...Talking to Spiders
On the simplest level, a Web site visitor can be classified as human or spider. Of course human visitors are obvious and highly desirable as they are the only one of the two that can buy from us. Back in November of 2007, I talked about the importance of making sure your Web site met your human visitors’ needs in the article, It’s not about you.
Read more...Realizing Recessionary Gains
Economy got you down? Talk of recession and overall uncertainty keeping you up at night? If you said yes, you can at least take comfort in knowing that you aren’t alone. But the real question is, “what does this mean for your Web presence?”
Read more...Information
Instillery Topics
- accessibility (1)
- analytics (1)
- business development (6)
- flash (3)
- marketing (15)
- paid search (2)
- planning (11)
- search marketing (20)
- seo (17)
- social media (3)
- web design (11)
- web presence (16)
What is the Instillery?
Here are a couple of meanings of the word instill:
- instill
- to infuse slowly or gradually into the mind or feelings.
- to put in drop by drop.
Instill captures what this section is about. You will find various, bite-sized bits of information for you to take in, drop by drop, to consider.
The more involved with the web you become, the more you realize that it is less about knowing and more about considering. You find that everything must be taken into context and considered based on situation and circumstances, rather than a definitive "this is the way it is."
One of the most important goals of Identity Developments has been to help educate clients and others regarding their web presence. Consideration for what is and way may be is perhaps, the most important lesson.
Educated and informed clients are great. They understand why things are done the way they are and the importance of doing things a certain way. They also gain a greater appreciation of the value of doing things the way we do them, rather than being swayed simply by the "cheapest" provider or deal on the table.
So the "instillery" is a place where you can come and take in, drop by drop, gradually, useful information and ideas from Identity Developments to help you grow, improve, and promote your web presence.
