Professional Organizers Keyword Report
{January 2007 Edition}
Professional Organizers, search marketing can help turn your website into one of your most powerful assets, and has the potential to do it for a fraction of what you currently spend to market your business. Search marketing can help connect you with those who are seeking your services at the very moment they are seeking them.
This report from Identity Developments will not only show you how, but give you the research data you need, letting you know exactly what people were searching for. It will not only help improve your marketing, but improve the value of the information you offer on your website.
Imagine being able to know what phrases people are using when they search online. Imagine being able to incorporate these phrases into your website. Imagine having your website come up for these popular searches.
What is the Report?
Identity Developments has put together a keyword research report to help Professional Organizers improve their websites and their site's ranking in search results. The report identifies important search phrases that people may use to find related services or products. By targeting the right search phrases and incorporating them into your website, you can increase the chances of your website being found.
Your business success is often less about "who" you are and more about "making contact" and "connecting" with potential customers and clients. Improving your website with relevant and searched for information to improve your ranking in search engines can have a dramatic impact on your business. This is what Industry Insights is all about.
What You Get
When you purchase the Professional Organizers Keyword Report, you gain special access on the website where the information is kept. No need to wait for the report to be mailed to you. Once payment is confirmed (usually shortly after purchase and almost always within 24 hours), you'll gain unlimited, non-expiring access to the information.
Keyword research reports are static in nature, a snapshot based on when they were compiled, and not subject to additions or changes, however they will be edited, corrected, or added to if or when needed. This way, you are assured of always having correct information.
Similar or new reports may be introduced in the future that may replace an existing report. We reserve the right to offer these new reports at a discount to purchasers of previous reports. If or when a report is planned to be removed from the server, you will be notified, giving you an opportunity to access the report to print a final copy if you choose.
This Professional Organizers Keyword Report includes:
- over 110 unique keyword phrase recommendations based on past search behavior and evaluated for how difficult these phrases may be to rank for in search engines
- 19 phrases that you may be using today that may be too competitive and difficult to rank for
- tips on how to better use highly competitive terms and increase your chances of ranking
- learn about 2 heavily searched for areas that a random sampling of 40 professional organizer's websites revealed only 3 had a page dedicated to one of the areas and only 1 had a page dedicated to the other area
- instruction on how to use this information on your website
- ideas on new content to develop for your website
- suggestions on how you can use this information offline as well, in addition to your website, or if you don't currently have a website
- analyzed data, not just raw data for you to decipher
- simplified data - giving you just the information you need: an estimate of how many times each phrase may be searched for daily and a relative measurement of how difficult a phrase may be to rank for in the search engine results
- you'll also get general web design and SEO tips to help you evaluate your current website, improve your current site, or things to consider in seeking out web design or SEO services
Why Is This Important?
An optimized website is one of the most powerful, cost effective marketing tools you can have. Not only does it give your business a more professional image, it helps deliver potential clients to you. Unlike traditional advertising where you toss your "message" out to the world and hope that someone is interested and contacts you, people coming to your website from a search engine are already expressing an interest in what you are offering... this is a captivated and interested audience.
Organic search results (the main results shown on the left side) are free. So aside from the cost of your website and investing some time and energy to improve your site for ranking in the search engines, organic search marketing is free.
Did you know that "local search" is one of the fastest growing areas on the web? The web is about more than just "world wide." The reality is, most of the services that people are looking for are from people in their local area. Search engines have gotten much better at helping to target local searches, connecting your website to people in your area. But are you taking advantage?
Were you aware that subtle differences in search phrases can yield very different results? Or that the simple difference of a plural versus a singular tense or the order of words can mean the difference between a phrase that rarely gets searched for and one that gets the majority of searches? Or the difference between competing against a few thousand other web pages and competing against several million?
For example, which of these two formats do you think would be good to use?
- professional organizer (your city)
- (your city) professional organizer
Choose wisely since one gets the vast majority of searches.
Or which of these two very similar phrases would be good to target?
- kitchen organizing
- kitchen cabinet organizing
Both phrases get searched for about the same daily. Choose one and you'll be competing directly against a few hundred other pages, but choose the other and you'll be competing against nearly 13,000 pages! Not just more pages, one phrase will be considerably harder to rank for than the other for other competitive reasons as well.
11 Important Word Groups
Eleven general organization related terms were chosen to provide a very broad base that may be of interest and use to the largest number of organizers. The single words listed below are simply a base word for grouping. It would be nearly impossible and highly unlikely that you could ever rank well for any single word. Much of the search traffic would be unrelated anyway, so there is little reason to try.
Along with these word groups, you'll get recommendations on what size keyword phrases you should try to rank for... whether you should go after 2 or 3 word phrases, or maybe 4, 5, or 6 word phrases would be even better. You'll find out inside the report.
- Professional
- Closet
- Garage
- Clutter
- Kitchen
- Cabinet
- Home
- Drawer
- Office
- File (i.e., file, filing, etc.)
- Room (i.e., bedroom, bathroom, etc.)
You'll also learn which two of these keyword groups represented a considerable number of searches. These were the ones that only 3 sites (one site had dedicated a page for each) out of 40 had dedicated pages. Perhaps these are areas that you aren't offering services for, or should emphasize more since they apparently represent strong areas of demand.
You'll also learn what other words should be on every single page of your website, yet were missing on 25 home pages and 31 interior pages of the 40 websites sampled!
Who is the Report For?
The report is primarily for professional organizers with websites. However, professional organizers without websites may also find this information useful to better understand what their potential clients may be seeking. This information may also be useful in offline, traditional marketing and advertising.
Even those in related industries may benefit from this report. For instance, a manufacturer of organizational products targeting one of the keyword groups may get a better understanding of the needs and problems of their target consumers. They may even gain insights into new product ideas. The quantity of useful information however may be more limited. If you are interested in this kind of information, you may wish to contact Identity Developments about getting a separate report, targeting your specific area, or engaging a separate, focused project that specifically targets your needs.
Most importantly, this report is not meant to turn you into an SEO guru or a webmaster. It's about putting valuable information into your hands as well as some key instruction on how to use it. You aren't going to have to learn or memorize tons of technical details. If you currently manage and update your own site, this report gives you key information to use in managing your site. If you rely on someone else to maintain your site, this report gives you the information you need to help instruct them on the changes you want to make.
But If Anyone Can Purchase It...
then won't my peers or competitors have the same advantages? Good question. First off, we already know that not everyone has a website, so you will gain an even greater advantage over them.
Every business is different. You have areas that you specialize in, your competitors have theirs. You may do a better job of integrating this information into your website. You may do a better job of optimizing your website. You may have more content or better content. All of these things will affect how well your site ranks for different search phrases compared to your competitors, even if they use this same information.
Every website is different. How your site was coded may affect how well search engines index your site. How old your domain name is, the number and quality of sites linking to your website, as well as the quality of the sites you link to are just a few things that will further differentiate your site from your competitors.
All of these things aside, in most cases, it is unlikely that all of your competitors will purchase this report anyway. And even if they do, all of you will potentially benefit by improving your search ranking for sites that are less relevant. And in business, if nothing else, if you can't beat your competitors, you at least want to keep up with them.
Remember though that websites are like snowflakes... even when they are composed of the same materials, each one is still unique in its own way.
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