Industry Insights
Industry Insights is a new and exciting offering from Identity Developments. As a web presence firm, Identity Developments has worked with a number of clients representing varying industries. There is nothing more exciting than working one-on-one with a client, being immersed into their world and their business. Being founded on a marketing & sales background, Identity Developments has been about much more than just design since the very beginning. The focus is more holistic, taking a client's web presence into account as it relates to the entire business.
Identity Developments has also been focused on smaller businesses, those that may not have a lot of internal resources and need a complete solution provider. The great thing is that these businesses are also the ones that can often benefit the most, but unfortunately there are a lot of businesses in this category that simply don't have the budget for the help they need. The other challenge is that Identity Developments limits the number of projects maintained at any one time, to allow for this closer interaction and to insure that clients get the absolute best service.
Increasing the Reach
Industry Insights is a way to further the reach and help more businesses, while maintaining the high level of service with direct clients. Industry Insights takes a more macro approach, at the industry level... the 50,000 feet viewpoint... business class versus first class.
Industry Insights will be a collection of reports available to anyone for purchase. Since they are not exclusive to any single client, these reports provide very affordable access to the same type of services that Identity Developments makes available to individual clients. Of course, some industries and reports are more conducive to this type of service than others.
Who Industry Insights Is For?
Ideal industries are those that are primarily service based, may market primarily to a local market, and often there are no main brand leaders or minimal brand importance. These types of businesses must often rely heavily on traditional marketing... the biggest phone directory display ad, billboard advertisement, radio spots, and similar.
An active web presence has the ability to greatly improve the effectiveness and impact of traditional marketing as well as offer a new channel that has the ability for far greater ROI than traditional advertising.
Types Of Information
Much of the specifics for the type of information is still under development, but one of the key offerings revolves around keyword research.
Keyword research has the ability to tap into the minds of potential customers and clients, uncovering their needs, and more importantly, when incorporated into a website, helping connect those customers to your website. Keyword research is a rather intensive, and certainly "unglamorous," process involving hours and often days of analyzing search data, crunching numbers in spreadsheets, lots of hands-on work, and often educated guesswork, not to mention subscriptions to various data sources.
But the end result, as well as proper implementation, can often mean the difference between showing up on the 1st page of search results instead of the 10th. The impact on a business can be considerable. This may help to explain why keyword research can cost over $1,000. Industry Insights keyword reports will cost less than $100.
