They say that “content is king.” At least on the web, that is especially true. Every web designer and search marketer has, at one point or another, stressed to their clients how important new and quality content is for their website.
So why is this content so important? Content is very important to your visitors. It provides value to them and helps demonstrate your knowledge and expertise. By providing great content on your website, it helps to establish and build rapport with potential customers as well as your current customers. Continue reading “5 Sources For New Content Ideas You Probably Never Thought Of”
Next to a good parking spot and ways to get an extra 5 minutes of sleep in the morning, how to market a business has to be right up there in the list of popular topics. Whether your business is online or strictly brick and mortar, you probably find yourself struggling to come up with ideas on how to market your business. Ironically, most of us are great at looking at someone else’s business and coming up with all kinds of ideas for them.
So with that thought in mind, I thought I’d select a business and use it as a foundation for extrapolating some simple marketing ideas, both based on the business itself and on what it is or could be doing. Hopefully this gives these ideas a bit of real world grounding. Continue reading “5 Simple Marketing Ideas Learned From Lands’ End Business Outfitters”
When customers or potential customers come to your website, they aren’t just visiting your website, they are interacting with you. From their perspective, there is little distinction between interacting with you personally and your website.
There are many important elements to a website, far too many too to cover in just a few paragraphs. I’ll try to hit on a few key thoughts, but the most important step you can take right now is backwards. Take a step back and look at your website through the eyes of your customer or client. Forget everything you know about your business as you consider some of the key elements below in regards to your website. Continue reading “You Are Your Website”
If you are like most businesses, you would love to drive even more business through your doors. You’d also love to decrease your advertising expense. The idea of doing both of these at the same time sounds a bit more than just “too good to be true.” Over the next few minutes, you’ll learn how it is true and how you can do it.
The first step is that you need to have a website. If there is any requirements, that would be it. If you don’t have a website, then you should make that a top priority and have that addressed as soon as possible. Not doing so is like running your business with a big “CLOSED” sign on the front door. We’re not even talking about the quality of your website, just having one. Continue reading “Drive More Business While Decreasing Your Advertising Costs”
Okay, this may sound a bit surprising, but it’s true. Contrary to what you might initially be thinking, you may not need a new website. Your current website might not be doing it for you any more, but you shouldn’t be too quick to toss it out.
Often when things aren’t working like you had hoped with your business or your website, the first response is to start talking to your designer about a new website. You don’t hop in your car, drive to the dealership and say, “I need a new car,” just because your current car needs a good cleaning. Continue reading “You Don’t Need A New Website”