About

It’s About Your Identity

Identity Developments, LLC is a full service, custom web presence development and management company specializing in small to medium sized businesses and organizations. So what exactly is a web presence? Web presence encompasses the tasks involved with the web, such as website designdomain name registration, web marketing and SEO, as well as the broader philosophy and approach that goes beyond simply developing a website.

Web presence is not just fancy talk for web design. Truly anyone can make a website. A lot of people find it an interesting hobby and have developed websites for their families or maybe even volunteered to make a website for their kid’s soccer team. However, sharing pictures and stories of your family or your kid’s soccer team are very different than the website that acts as a representative of your business.

Identity Developments specializes in web presence development and can provide you with web design, web hosting, search engine optimization & marketing, and securing and managing the domain names your organization needs.

Identity Developments is different though than most web design firms as well. The way we develop websites is very different, but it yields considerably greater benefits to our clients, including better indexing by search engines (meaning greater chances of being found in searches), better accessibility for all users including those with disabilities (decreased chances of accessibility litigation, less likely to turn away potential customers who are unable to use your website), better usage of server resources (less storage needs, less bandwidth use, meaning lower hosting expenses), and better brand management and lower overall costs of ownership (meaning we can better assure consistent appearance across your site, as well as across the different browsers and computer platforms, and in many cases we can make site-wide changes to your site in minutes instead of days).

President & Founder

Brian R. Brown, PrincipalView Brian R. Brown's profile on LinkedIn.Follow Brian on Twitter.

Brian R. Brown
Prior to forming Identity Developments, Brian served in marketing and sales positions within two divisions of Newell Rubbermaid, Inc., a FORTUNE 300 global manufacturer and marketer of consumer packaged goods and commercial products. In addition to managing a product category with sales in excess of $60million, these positions yielded valuable experiences & skills:

  • new product development
  • product line management
  • business to business marketing
  • business to consumer marketing
  • project management
  • product pricing
  • competitive analysis
  • consumer research
  • literature development
  • training

This unique background provides clients with the opportunity to tap into a unique perspective, experiences, and skill set rarely found within web development firms. More than the typical approach of simply building a website, this background lends a product development and marketing approach to your web presence.

Brian also has experiences in many different industries that enable him to connect with clients and their particular needs and challenges. Some of these other areas include retail, hospitality, real estate, and non-profit.

Outside of Identity Developments Brian also:

  • Serves as Director, Search Marketing for SilkRoad Technology, an international provider of SAAS HR Talent Management Solutions
  • Held leading roles with top search marketing agencies, Netconcepts and Covario/Rio SEO
  • Served as a counselor with the Madison chapter of SCORE
  • Wrote the monthly Presence Pointers column for BusinessWatch magazine.
  • Past contributor at Multichannel Merchant, SEOmoz, & Searchlight (part of the CNET Blog Network)

Brian sums up Identity Developments’ goals simply, “To exceed client expectations, to deliver the greatest value, and to always serve our client’s best interests.” Of course there are many more things that could be said, but clients have already said it better.

Dear Brian…

I’ve been a business owner for 4+ years. I have worked for and on behalf of numerous organizations over my 20+ year career. I think it is very safe to say that I know talent and dedication when I see it. I saw that, and more, working with Brian Brown and Identity Developments. Simply put, no other organization could possibly serve you the way Identity does. Always available, always on-time, always innovative, always thinking about how to enhance, improve, shine! Suffice it to say when I’m picking my “team” for a successful business enterprise, Brian Brown will get my first telephone call. I’m sorry to report that you just don’t find Brian’s combination of skill & dedication these days. And, when you find it you certainly don’t forget. Hands down, Brian & Identity were simply the best service organization I have ever worked with.

Rick Winch Campaign Manager Joseph Sommers for Wisconsin Supreme Court
Owner Glacier Consulting Group, LLC

Brian is extremely professional and knowledgeable— he teaches me something new each time we meet. I enjoy working with him and would absolutely recommend him to any other business out there!

DeAnne Boegli Owner Relevé

I wanted to compliment you and your company on your contributions to Krupp General Contractors, LLC website project. You deserve special thanks for your cooperative manner, the prompt attention to detail and coordination of information from many sources.

Betsy Freiburger Project Manager Krupp General Contractors

What I like best is your character that fills the whole business with a good spirit. You are so willing to do whatever it takes.

Alexandra Pregitzer Barn Manager Winterhorse Park

Thank you for the wonderful website you created for my business. Our meetings to give you pictures for scanning where helpful as you explained various ideas and techniques of website development that would be implemented in my site. Thank you again for getting my business on the world wide web.

Nancy Froncek Owner Professional Kitchen