As appeared in the Presence Pointers column of the July 2008 issue of “Business Watch” magazine.
Thoughts are turning to that exciting time of the year again – no, I don’t mean evenings outdoors, barbecuing, or networking on the golf course – I mean Christmas. Seems like just yesterday the last bit of snow finally melted away – come to think, it practically was yesterday.
It’s the other Christmas in July. While the online world gives the impression of instantaneous-ness, the reality isn’t always so. Sure, you can often make changes or updates to your Web site faster and with less effort than anything comparable in the offline world, but most from a marketing point of view, the online world isn’t that much different than the offline one.
Online retailers understand this fact, but the principles apply to anyone with a Web presence. Even if your key time of year isn’t the holiday shopping season, forethought and preplanning out from key dates should be a part of your Web marketing calendar. Let’s take a look at some of the key drivers to plan into your calendar. Continue reading “It’s That Time Again – Christmas in July”